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Mobile App Marketing Performance

Marketing · Bold colour · Dark · Single page

One long scrolling page instead of tabs, organised like an editorial spread. It shows how much a single canvas can carry when the typography does the work.

What makes it work​

  • Numbered section rules (01 Trends, 02 Acquisition, 03 Deep dive, 04 Campaign detail) give the scroll a spine.
  • Black and lime, with the lime reserved for the numbers that matter.
  • Section headers are set much larger than chart titles, so the hierarchy stays obvious when scrolling quickly.
  • A useful pattern when your audience reads top to bottom rather than clicking between tabs.

The views​

This dashboard is a single scrolling page, shown in full below.

Mobile App Marketing Performance: Full page

See it live​

Open the live dashboard to click through it yourself. No Holistics account needed.

Theme code​

The theme this dashboard actually uses, written out as a reusable PageTheme. Paste it into a .theme.aml file under Development > Library > Themes to reuse it across your own dashboards, or inline it as a single dashboard's theme: property. Chart colour palettes are set separately, so they are not included here.

mobile_app_marketing_theme.theme.aml
PageTheme mobile_app_marketing_theme {
  title: "Ghibli Meadow"
  background {
    bg_color: "#E5EADF"
    bg_image: "linear-gradient(180deg, #7AAD6A 0%, #BCCFAB 30%, #E5D0A0 65%, #D4A878 100%)"
  }
  canvas {
    border {
      border_color: "#C7D4A8"
      border_width {
        top: 2
        left: 2
        right: 2
        bottom: 2
      }
      border_radius {
        top_left: 16
        top_right: 16
        bottom_left: 16
        bottom_right: 16
      }
    }
    shadow: "sm"
    background {
      bg_color: "rgba(255, 252, 245, 0.88)"
    }
  }
  block {
    text {
      font_color: "#7A6B54"
      font_family: "Arial, sans-serif"
    }
    label {
      font_size: 15
      font_color: "#5B7744"
      font_family: "Arial Black, Impact, sans-serif"
      font_weight: "bold"
    }
    border {
      border_radius {
        top_left: 12
        top_right: 12
        bottom_left: 12
        bottom_right: 12
      }
    }
  }
  viz {
    table {
      header {
        bg_color: "#E8E0C8"
        font_color: "#5B7744"
        font_weight: "bold"
      }
      general {
        bg_color: "#FFFCF5"
        font_size: 13
        font_color: "#5B4A3A"
        font_family: "Arial, sans-serif"
        hover_color: "#F0EBDA"
        banding_color: "#F9F4E8"
        grid_color: "#E5DCC4"
        border_color: "#D4C9A8"
      }
      sub_title {
        font_size: 11
        font_color: "#9A8B70"
      }
      sub_header {
        bg_color: "#F0EBDA"
        font_color: "#6B8855"
      }
    }
  }
}

The theme is paired with custom CSS, which lives beside it rather than inside it. See Custom CSS for where it goes.

Custom CSS
/* ===== Frosted glass canvas ===== */
.h-canvas.dac-canvas {
  background: transparent !important;
  backdrop-filter: blur(40px) saturate(1.4) !important;
  -webkit-backdrop-filter: blur(40px) saturate(1.4) !important;
}
/* Re-apply the tinted overlay as a pseudo so blur shows through */
/* Gradient: transparent edges → opaque middle for readability */
.h-canvas.dac-canvas::before {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(
    180deg,
    rgba(255, 252, 245, 0.55) 0%,
    rgba(255, 252, 245, 0.92) 12%,
    rgba(255, 252, 245, 0.95) 30%,
    rgba(255, 252, 245, 0.95) 70%,
    rgba(255, 252, 245, 0.92) 88%,
    rgba(255, 252, 245, 0.55) 100%
  );
  border-radius: 16px;
  z-index: 0;
  pointer-events: none;
}
/* Ensure canvas content stays above the overlay — but not system UI */
.h-canvas.dac-canvas > .h-canvas-item,
.h-canvas.dac-canvas > [class*="block"],
.h-canvas.dac-canvas > [class*="grid"] {
  position: relative;
  z-index: 1;
}

/* No custom font import needed — using system Arial/Impact */

/* Chart axis labels */
.highcharts-xaxis-labels span,
.highcharts-yaxis-labels span {
  color: #7A6B54 !important;
}
/* Chart colors — may conflict with Holistics built-in chart settings. Prefer Holistics UI for better control */
.highcharts-root {
  --chart-primary: #7AAC5D;
  --chart-secondary: #D4A574;
}

/* Column/Bar series — alternating primary/secondary with 3 tones */


/* KPI styles */
.h-kpi-metric-kpi {
  font-family: "Arial Black", Impact, sans-serif;
  color: #5B7744;
  font-weight: 900;
}

.h-kpi-metric-diff,
.h-kpi-metric-diff *,
.h-kpi-metric-diff .friendly-diff,
.h-kpi-metric-diff span {
  font-size: 14px !important;
}

.h-kpi-metric-diff .friendly-diff:not(.negative) {
  background: #E8F0E4;
  color: #3D6B2E;
  border-color: #C7D4A8;
}

.h-kpi-metric-diff .friendly-diff.negative {
  background: #F5E0D0;
  color: #A05A2C;
  border-color: #E0C4A8;
}

/* Control variables */
.h-theme-control-block {
  /* Select */
  --h-select-bg: #FFFCF5;
  --h-select-text: #5B4A3A;
  --h-select-border: #D4C9A8;
  --h-select-border-hover: #B8AA88;
  --h-select-border-focus: #7AAC5D;
  /* Input */
  --h-input-bg: #FFFCF5;
  --h-input-text-color: #5B4A3A;
  --h-input-border: #D4C9A8;
  --h-input-border-hover: #B8AA88;
  --h-input-border-focus: #7AAC5D;
  /* Badge */
  --h-badge-bg: #F0EBDA;
  --h-badge-text: #5B7744;
  --h-badge-border: #C7D4A8;
  --h-badge-hover-bg: #E8E0C8;
  /* Checkbox */
  --h-checkbox-checked-bg: #7AAC5D;
  --h-checkbox-checked-border: #5B7744;
}

/* Standalone controls + date filter form container */
.dac-ic-block .hui-select-trigger,
.dac-ic-block .h-input,
.h-theme-control-block .h-theme-dm-filter-container .dm-filter-form {
  border-radius: 14px;
}

/* PoP operator select — left edge rounded */
.dac-ic-block .pop-condition-select__operator-select {
  border-radius: 0;
  border-top-left-radius: 14px;
  border-bottom-left-radius: 14px;
}
/* PoP number input — no radius (middle element) */
.dac-ic-block .pop-condition-select__offset-input {
  border-radius: 0;
}
/* PoP period select — right edge rounded */
.dac-ic-block .pop-condition-select__period-select {
  border-radius: 0;
  border-top-right-radius: 14px;
  border-bottom-right-radius: 14px;
}

/* Date filter mark — synced with badge */
.h-highlightable-input mark {
  background-color: #F0EBDA;
  color: #5B7744;
  border: 1px solid #C7D4A8;
}

/* Pivot total row */
.ag-floating-bottom .ag-cell {
  background-color: #E8E0C8;
}
.ag-floating-bottom .ag-cell:not(.h-following-span) {
  color: #5B7744;
}

/* Metric sheet sparkline */
.h-chart-cell {
  --h-table-sparkline-color: #7AAC5D;
}

/* ===== Brutalist accent overlays ===== */

/* KPI card — overlay border with left accent stripe */
.h-kpi-metric {
  position: relative;
  border: none;
  border-radius: 12px;
  box-shadow: inset 0 0 0 3px #000;
  padding: 36px 16px 20px 20px;
  margin-top: 16px;
  height: calc(100% - 16px);
  box-sizing: border-box;
  border-left: 6px solid #A8C846 !important;
}

/* KPI label — black slab overlapping the border */
.h-kpi-metric-label {
  position: absolute;
  top: -14px;
  left: 8px;
  right: 8px;
  background: #000;
  color: #A8C846 !important;
  font-family: "Arial Black", Impact, sans-serif !important;
  font-size: 12px !important;
  font-weight: 900 !important;
  text-transform: uppercase;
  letter-spacing: 1px;
  padding: 4px 10px;
  border-radius: 4px;
  z-index: 1;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
  width: fit-content;
  max-width: calc(100% - 16px);
  transition: transform 0.3s ease-out, padding-left 0.3s ease-out;
}

/* KPI label — # prefix that slides in on hover */
.h-kpi-metric-label::before {
  content: '#';
  display: inline-block;
  width: 0;
  overflow: hidden;
  color: #fff;
  font-size: 20px !important;
  font-family: "Arial Black", Impact, sans-serif !important;
  font-weight: 900;
  letter-spacing: 0;
  vertical-align: -6px;
  white-space: nowrap;
  transform: rotate(-8deg);
  transition: width 0.3s ease-out;
  margin-right: -2px;
}

/* KPI label — scanline overlay */
.h-kpi-metric-label::after {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0; bottom: 0;
  background: repeating-linear-gradient(
    0deg, transparent, transparent 2px,
    rgba(255, 255, 255, 0.15) 2px, rgba(255, 255, 255, 0.15) 4px
  );
  background-size: 100% 4px;
  pointer-events: none;
  opacity: 0;
  transition: opacity 0.3s;
}
.h-kpi-metric:hover .h-kpi-metric-label::after {
  opacity: 1;
  animation: scanline-scroll 4s linear infinite;
}

/* KPI card hover — zoom label + show # */
.h-kpi-metric:hover .h-kpi-metric-label {
  transform: scale(1.06);
  transform-origin: left center;
}
.h-kpi-metric:hover .h-kpi-metric-label::before {
  width: 18px;
}

/* KPI number — brush highlight effect, bigger for wider cards */
.h-kpi-metric-kpi {
  font-size: 28px !important;
  background: linear-gradient(180deg, transparent 55%, rgba(168, 200, 70, 0.3) 55%, rgba(168, 200, 70, 0.3) 85%, transparent 85%);
  display: inline;
  padding: 0 6px;
}

/* ===== Chart/widget block titles — brush underline accent ===== */
.dac-viz-block-label {
  color: #1a1a1a !important;
  font-family: "Arial Black", Impact, sans-serif !important;
  font-size: 14px !important;
  font-weight: 900 !important;
  text-transform: uppercase;
  letter-spacing: 1px;
  padding: 2px 4px !important;
  position: relative;
  background: transparent !important;
  transition: transform 0.3s ease-out, text-shadow 0.3s ease-out;
}
/* Underline as pseudo — enables wipe animation */
.dac-viz-block-label::after {
  content: '';
  position: absolute;
  left: 4px; right: 4px;
  bottom: 0; height: 40%;
  background: rgba(168, 200, 70, 0.4);
  z-index: -1;
  transition: width 0.4s ease-out, background 0.3s ease-out;
}
/* # prefix — hidden by default */
.dac-viz-block-label::before {
  content: '#';
  display: inline-block;
  width: 0;
  overflow: hidden;
  color: #5B7744;
  font-size: 26px !important;
  font-family: "Arial Black", Impact, sans-serif !important;
  font-weight: 900;
  vertical-align: middle;
  white-space: nowrap;
  transform: rotate(-12deg);
  transition: width 0.3s ease-out;
  margin-right: 0px;
}
/* Hover on block — wipe underline + show # + lift + glow */
.dac-viz-block:hover .dac-viz-block-label {
  transform: translateY(-1px);
  text-shadow: 0 0 6px rgba(168, 200, 70, 0.3);
}
.dac-viz-block:hover .dac-viz-block-label::after {
  background: rgba(168, 200, 70, 0.6);
}
.dac-viz-block:hover .dac-viz-block-label::before {
  width: 22px;
}

/* ===== Section divider hover effects ===== */
.sec-bar {
  transition: box-shadow 0.3s ease-out;
  cursor: default;
  position: relative;
  overflow: hidden;
}
.sec-bar:hover {
  box-shadow: 0 0 14px rgba(168, 200, 70, 0.4), inset 0 0 20px rgba(168, 200, 70, 0.06);
}
/* CRT scanline overlay on section bar */
.sec-bar::after {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0; bottom: 0;
  background: repeating-linear-gradient(
    0deg, transparent, transparent 2px,
    rgba(0, 0, 0, 0.12) 2px, rgba(0, 0, 0, 0.12) 4px
  );
  background-size: 100% 4px;
  pointer-events: none;
  opacity: 0;
  z-index: 1;
  transition: opacity 0.3s;
}
.sec-bar:hover::after {
  opacity: 1;
  animation: scanline-scroll 4s linear infinite;
}
@keyframes scanline-scroll {
  0% { background-position: 0 0; }
  100% { background-position: 0 200px; }
}
/* Badge pop + rotate */
.sec-num {
  transition: transform 0.3s cubic-bezier(0.34, 1.56, 0.64, 1);
  display: inline-block;
  position: relative;
  margin-right: 4px;
}
.sec-bar:hover .sec-num {
  transform: scale(1.3) rotate(-8deg);
}
/* # on badge — opacity fade in on hover */
.sec-num::before {
  content: '#';
  font-size: 16px !important;
  font-family: "Arial Black", Impact, sans-serif !important;
  font-weight: 900;
  color: #2D4A1E;
  opacity: 0;
  display: inline;
  margin-right: -8px;
  transition: opacity 0.3s ease-out, margin-right 0.3s ease-out;
}
.sec-bar:hover .sec-num::before {
  opacity: 1;
  margin-right: 1px;
}
/* Title — glitch scramble on hover */
@keyframes sec-glitch {
  0% { opacity: 1; transform: translate(0,0) skewX(0deg); }
  5% { opacity: 0.8; transform: translate(2px,-1px) skewX(-3deg); }
  10% { opacity: 1; transform: translate(-1px,1px) skewX(2deg); }
  15% { opacity: 0.9; transform: translate(1px,0px) skewX(-1deg); }
  20% { opacity: 1; transform: translate(0,0) skewX(0deg); }
  100% { opacity: 1; transform: translate(0,0) skewX(0deg); }
}
.sec-title {
  display: inline-block;
  transition: text-shadow 0.3s ease-out;
}
.sec-bar:hover .sec-title {
  text-shadow: 0 0 8px rgba(168, 200, 70, 0.6);
  animation: sec-glitch 2s steps(1) infinite;
}
/* Subtitle slide in */
.sec-sub {
  transition: opacity 0.3s ease-out, transform 0.3s ease-out;
  opacity: 0.6;
}
.sec-bar:hover .sec-sub {
  opacity: 1;
  transform: translateX(4px);
}

/* ===== Filter blocks ===== */
.dac-ic-block {
  background: transparent !important;
  border: none !important;
}

/* Filter labels — brush underline same as chart titles */
.dac-ic-block-label {
  background: transparent !important;
  color: #1a1a1a !important;
  font-family: "Arial Black", Impact, sans-serif !important;
  font-size: 11px !important;
  font-weight: 900 !important;
  text-transform: uppercase;
  letter-spacing: 1px;
  padding: 1px 3px !important;
  border: none !important;
  margin-bottom: 6px !important;
  background-image: linear-gradient(180deg, transparent 60%, rgba(168, 200, 70, 0.4) 60%) !important;
}

/* Hide the link/chain icon next to filter labels */
.dac-ic-block .h-icon-link,
.dac-ic-block .dac-block-label-container .h-icon,
.dac-ic-block .dac-block-label-container svg {
  display: none !important;
}

/* Filter inputs — neutral, no green */
.dac-ic-block .hui-select-trigger,
.dac-ic-block .h-input {
  background: #FFFCF5 !important;
  border: 1px solid #D4C9A8 !important;
  border-radius: 4px !important;
  color: #5B4A3A !important;
  font-family: "Arial", sans-serif !important;
  font-size: 13px !important;
}
.dac-ic-block .hui-select-trigger:hover,
.dac-ic-block .h-input:hover {
  border-color: #B8AA88 !important;
}
.dac-ic-block .hui-select-trigger:focus-within,
.dac-ic-block .h-input:focus {
  border-color: #7A6B54 !important;
}

/* Date filter form */
.dac-ic-block .dm-filter-form {
  border-radius: 4px !important;
}
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